Asian Critics is an organization of young art critics. We bleed for supporting exceptional art practice.
In this media driven industry, this is a much-needed approach towards unbiased criticism.
Film critics for established online publications will say that the Web has given a new home to film criticism. Off the record, many of those same critics will tell you their jobs depend on securing advertiser-pleasing hits by lavishing coverage on the worst of what’s out there, especially the superhero and fantasy movies. Editors hope to attract hits by feeding into a movie’s prerelease hoopla. What a critic actually thinks about the movie is often drowned in the ongoing publicity deluge. If a publication’s critic declines to join in the publicist-generated excitement over The Green Lantern or the fifth Pirates of the Caribbean, the editor can always find a writer, usually a young one looking to get a byline, to whip up the mindless sort of “Five Great Superhero Movies” list that guarantees traffic. Editors then point to the number of hits generated by this as proof that what the readers really want is coverage of the big movies—whether or not there’s been coverage of anything else to choose from. All this deprives critics of one of the main functions of their job: to alert readers to different kinds of work. And because maintaining advertising dollars depends on keeping the clicks coming, it’s easy for even good editors to make their publication a tool of the studio publicists.